Chatbot saving lives

Fighting knife crime at Huge London

As one of three lucky young professionals I was able to participate in UX School at Huge London. During this intensive apprenticeship, I learned about their famous user-centred process and was involved in work for clients like Hublot, Jo Malone and Thomsons Reuters. My work stretched from more common UX tasks like wireframing, user journeys and design libraries, to tackling challenges like using Alexa to sell smells. To conclude our learnings, we Schoolers conducted a short but intense project revolving around knife crime problem in London. In 5 weeks in a team of 3 we created a concept and strategy for a service including a micro-targeted campaign, web platform and a SMS chatbot that could support Londoners affected by knife crime and created a network of connected stakeholders in a district.



With 12k knife crimes reported in London in 2017 and 4.4k victims, the problem of knife crime is more important then ever. 24% rise in knife crime is even more shocking when 49% of victims are 24 or younger. Facing an open brief of creating a solution that would help people affected by the rise of knife crime in London, the biggest challenge was to break into this increadibly complicated problem and create a solution that could be measurable on both micro and macroscale.



Make the abstract problem of  “knife crime” tangible in the community and actionable by individuals — street by street, block by block.


  • Carlota Vidal
  • Luca Milan
  • 5 weeks
  • 2017

My role

  • UX Designer:
  • Research
  • Strategy
  • Concept development
  • User personas
  • User journeys
  • Wireframing
  • Chatbot flow
  • Prototyping
  • UX writing